Towercircle Tech Company
In India’s booming e-commerce landscape, Flipkart and Amazon are not just marketplaces — they’re also massive advertising platforms (retail media networks). As a seller or brand, choosing where (or how much) to invest your ad budget between Amazon Ads and Flipkart Ads can critically impact your ROI. In this post, we’ll compare both platforms, examine
Read MoreIf you sell products on Amazon (or another marketplace), you know that organic reach alone often isn’t enough. Amazon’s pay-per-click (PPC) ad ecosystem is powerful, but many merchants struggle to scale profitably. In this blog, we’ll simplify Amazon PPC — demystify its structure, strategies, scaling tactics, and pitfalls — so you can drive sales without
Read MoreGetting leads is one of the lifelines for any B2B or service business. Google Ads and Meta (Facebook / Instagram) ads are two of the most powerful platforms to generate leads — but many businesses struggle with consistency. In this blog, we’ll walk through how to build a predictable, scalable lead-generation machine using Google &
Read MoreIn the world of digital marketing, performance marketing is the model that rewards results. Unlike brand campaigns that pay for reach or impressions, performance marketing means you pay when a specific action occurs — a click, lead, sale, or download. As we move deeper into 2025, this model is not just relevant — it’s evolving
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