The client
Tongue To Tail is a new Indian pet brand making nutritional supplements (probiotic and gut health, hip and joint care, skin and coat health) and air-dried real-chicken jerky for dogs.
The challenge
As a launch brand, it needed a store that builds trust with pet parents straight away: clear ingredient messaging, products grouped by what the dog needs, and an easy way to buy more than one pack.
What we built
We designed and built the Shopify store and launched it on the brand's own domain, tonguetotail.in. The design uses the brand's bold blue and orange, a "whole-dog wellness" message and trust points such as human-grade, all-natural and vet approved.
Products are grouped by need, and each product page offers 1, 2 or 3-pack bundles with the saving shown, so customers are nudged towards a bigger order. We added a running offer bar (free shipping and a gift on larger orders), product image galleries and a WhatsApp chat button for questions before buying.
- Brand-led design with clear trust points for pet parents
- Shop by need: digestion, joints, skin and coat, treats
- 1, 2 and 3-pack bundles with savings to lift order value
- Launched on the brand's own domain, with product galleries and offers
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